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“YML ” Brand Successfully Passed International Registration of Madrid Trademarks 2016/09

  YML is the abbreviation of Yuanming Lighting, taking its Chinese meaning, to show YML’ s confidence, ambition and responsibility in the lighting field. YML is also the acronyms of YOUTH MAKES LEGEND. It means that YML is orientated on young people’ s creative to promote the development of enterprise, to change the current world situation in the lighting field and led the development of lighting enterprise in China. Youth also shows that YML’ s development in the lighting business is irresistible.

    Brand is an important part of enterprise management and the trademark is the external rendering of the brand. YML lay emphasis on brand construction and strengthen the protection of trademark. Recently, the company brand strategy makes further progress. “YML" successfully passed Madrid international registration of trademarks. Britain, New Zealand, Germany, Australia and Ireland had approved protection. More than 10 other countries also accepts the audit.  The successful registration of the Madrid trademark will help YML enhance the capacity of enterprises overseas market expansion. Using the brand strategy to promote the upgrade of enterprise products and services, it will enhance the competitiveness of enterprises.

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